Welcome to the official homepage of Rolli´s
record shop.
The year is 1966...
++ This website presents Rolli´s
record shop, being set up in Malmö, south Sweden in 1966, by Rolli Fölsch and Lennart Nobel, two young
men with a commercial interest in recorded popular music.
++ From 1966 and onwards, Rolli´s sold LPs and singles
directly imported from the USA and Britain. This direct import appeared as a spectacular thing, a sheer novelty
at the time when the big record wholesale distributors, such as EMI, controlled the market.
++ Rolli´s, with its fresh
assortment of the latest in popular music, indeed developed the interest in music, as well as the dj business and music
entertainment generally, in and around the city of Malmö.
++ To customers a great variety of fresh pop and rock releases of original
US and UK labels, neatly packaged in thin plastic, at once became available. And at hardly beatable prices,
too: seven inch single: full price 4:90 SEK. Cut out single ( re-sale ): 1 SEK. And LPs: full price 19:75 SEK. Cut out
LP: around 5 SEK.
++ The news of Rolli´s, the little record shop at
Lilla Torg in central Malmö, selling vinyl on a large scale and with a rapid distribution, spread
out quickly among music fans.
++ Rolli´s soon became
an acknowledged record store,
professionally competing with other bigger record shops in the city of Malmö.
++ Today, original vinyl LPs and singles in good mint condition, once bought at Rolli´s, still exist on the shelves of many collectors.
++ In May 1967, Rolli´s was the first record shop in
the world selling the Sergeant Pepper album by the Beatles - the original Apple release - and at the sensationally
low retail prize of 19:75 SEK. Sergeant Pepper meant commercial success
for the young Rolli´s shop. This unrivalled story is told on pages 3 and 4, in Swedish.
